Michiel van Beek is the founder and owner of AlphaRainbow SL. Michiel is an empathetic professional with a technical background and extensive experience in marketing and sales. After a successful career at Unilever and Coca-Cola, he was given the opportunity to start his own company, driven by the desire to take the helm himself, be fully responsible for the results, and work with kind people. This ambition led to the creation of AlphaRainbow, which started in South Africa and now operates from the Netherlands (Zwolle) and Valencia.
AlphaRainbow is a hands-on consultancy that has been helping B2B companies worldwide for more than 25 years to become more customer- and market-oriented and to improve their business performance. We achieve this through a wide range of services in the field of customer and market insights, resulting in more new clients, higher turnover, and reduced customer churn.
Our secret? Working hard in a state of flow and, most importantly, being kind and enjoying the journey together with our clients and other people.
For more information, feel free to contact me.
michiel@alpharainbow.nl
+31 6 51 11 93 94
