Lucas arrived in Barcelona to study Telecommunications Engineering, but fate led him to work with artists and music. At Warner Music Spain, he held positions such as Marketing Director, Director of PR & Publicity, International Exploitation, and Premium Content, among others, giving him more than 20 years of experience in the music, entertainment, and digital media industries.
From Google Campus, he currently leads the Business Development area of the startup Breakevent, which connects artificial intelligence with data analytics and the world of live music. He has extensive experience in partnership management, negotiating and developing relationships between artists, brands, media outlets, and technology partners.
